What Is the Best File Type to Use for Image Optimization? Upload the optimized file to replace the existing, old image file on your website.View the optimized images, download the version you choose (we usually recommend JPEG).For a single page, you can also use a tool such as Cloudinary to preview and download optimized versions of images from an individual webpage URL.ĭirections For Compressing Images on an Individual Page with Cloudinary.You can also use a new image format such as WebP sitewide (see more information on WebP below).Check with your developers or technical teams for more details. On some CMS platforms, there may be ways to automate compression without manually downloading, compressing, and re-uploading.For bulk compression, it’s recommended to download images from your site, use a bulk compressor tool, and then re-upload (make sure that your image quality hasn’t been compromised). You can run the images through an optimizer tool such as TinyJPG or Optimizilla (both are free to use).Have your team get into this habit, incorporate it into your workflow.When adding new images to your site, make sure to compress them before uploading them.Make sure all your images, especially on your homepage, are compressed! Since most users are on mobile devices, it’s not necessary to have extremely high quality, heavy, images on your site, especially not necessary to serve them to mobile users. Naturally, a smaller number of images will improve mobile page speed and increase the load time.Countless case studies have proven that fewer images on mobile correlate with a higher number of conversions!.Reduce the number of images on the mobile version of your site Ensuring your images are optimized now should certainly increase your organic performance. In other words, we can tell you first hand that Google has emphasized these factors more and more in the last couple of years. These factors seem to transitioning from being “good to haves” (by Google’s ranking factors standards) to “must haves” (as algorithm updates take place). We’ve put together a summary of key points to help improve image optimization for your site’s SEO. It’s no surprise that they’ve been dedicating a significant amount of attention and resources into improving the web’s problem of image bloat. So Google has two incentives to emphasize image optimization – ensuring more cost efficient crawling of the web – and a better experience for the end user. Why are heavy images so bad for the web? Besides slowing down the load time of sites for users, unnecessarily weight on websites ultimately ends up costing Google and other search engines, resources, time, and money, as it requires more bandwidth to crawl and index sites.įor one website, it may not seem like a huge deal to have a webpage that’s 10MB in weight (which we strongly advise against!), but Google crawls the entire web! Plus, heavy images serve little value to users viewing websites from their mobile devices. SEO Manager at NetElixir Search Marketing Agency.ĭid you know that images are still the number one cause of bloat on the web? Lifelong geek with a penchant for understanding the way humans (users) interact with the bots fueling search engines (and vice versa).
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